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Alia Raza & Ezra Woods

Régime des Fleurs celebrates the ultimate bringers of peace, pleasure, and joy: flowers. Régime des Fleurs, whose name means ‘reign of flowers,’ was founded in Los Angeles in 2014 by artists and self-taught perfumers Alia Raza and Ezra Woods. Together, they envisioned Regime des Fleurs to be as much an art practice as it is a brand.

Specializing in fragrances that evoke botanical influences from history, art, and nature, Régime des Fleurs draws inspiration from the cultivated opulence of
18th century Europe, the pathos and restraint of 20th century high-modernism, and the visceral sensations invoked by real life ora, all coalescing through a Los Angeles lense.

Using exceptionally high percentages of exquisite natural ingredients sourced from around the world and state of the art aroma materials. Régime des Fleurs fragrances bear touches of the uncanny and curious, resulting in scents that are at once insightful and addictive.

Alia Raza spent the last decade living and working between New York and Los Angeles creating short lms, video art works, performance and objects that have shown at Palais de Tokyo in Paris, the Scope Art Fair in New York, the Palazzo Morando in Rome, the Design Museum in London, and the Marfa Film Festival. Her most noted work, The Fragile White Blossoms Emit a Hypnotic Cascade of Tropical Perfume Whose Sweet Heady Odor Leaves Its Victim Intoxicated (2008- 2013), is a series of 15 videos featuring various gures in the worlds of fashion, art and entertainment, and was inspired by the scent of white night blooming owers.

Ezra Woods comes from a line of orists based in Los Angeles for four generations. Having engaged in art and fashion, some of his notable creative accomplishments include a collaboration with Jason Rhoades on fragranced objects for the late artist’s seminal opus exhibited at David Zwirner Gallery and documented in The Black Pussy monograph published by Steidl, as well as creating the site- speci c conceptual scent work Untitled Scent and Window Display exhibited at the prestigious LAX ART. Through his professional background as a noted fashion stylist and consultant for luxury brands, Woods has worked with some of the most important Haute Couturiers and Academy-Award winning performers of our time.

Artefacts perfumed candle / Regime des fleurs
Save to Mood Board +— From $156.00
Pour tous parfum / Regime des fleurs
Save to Mood Board +— From $290.00

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